OUR
3 KEY
STAGES

We are a one-stop agency that focus on 3 KEY DEVELOPMENT STAGES:

ON YOUR MARKS

STAGE 1
BRAND ENTRY AND STRATEGY

BRAND / PRODUCT RESEARCH
MARKET ANALYSIS
‘GO TO MARKET’ PLAN

BRAND / PRODUCT RESEARCH

Our initial product research will help evaluate your idea for a new product, see if there is a need for it and what it is that your potential customers are looking for. If your product already exists, product research will tell us whether the available options on the market are meeting the needs and expectations of existing customers. This way we can learn what to do differently, to meet the needs and expectations but also to exceed and outdo the competition.

MARKET ANALYSIS

Next, we will take an in-depth look into the market, and locate where and how your brand should be positioned. We will investigate industries, customers, competitors, and other market variables.

‘GO TO MARKET’ PLAN

Based on the insights we have gained so far, we can propose specific marketing and brand strategies that align with your business objectives. We will then determine product pricing within core channels based on our analysis.

GETTING SET

STAGE 2
BRAND AND BUSINESS DEVELOPMENT

BRAND ASSETS AND GUIDELINES
ECOMMERCE
SHIPPING

BRAND ASSETS AND GUIDELINES

Next, the creative brains step in. We will look at the brand name and message, and throw big ideas around the table until that eureka moment happens. This stage may involve services such as graphic and packaging design, photography, video creation, copywriting – however it takes shape, when we are done we will offer up a solid brand identity to penetrate your chosen market.

ECOMMERCE

Your brand website is your shop front, the place where you can shout from the rooftops about your product/s. So it needs to look good and function well. Our team of skilled developers will make sure your brand is showcased and selling without a hitch. Babol can operate your ecommerce project, storing your stock, process your orders and fulfil your shipments. So you can be assured your business is operating successfully even while you sleep!

SHIPPING

One thing all brands have in common is the need for logistics operations that enable growth. We will anticipate the capabilities and support you will need from logistics partners. This means your network of carriers and other transportation resources needed to keep up with you – or better yet, stay one step ahead.

AND OFF WE GO!

STAGE 3
BRAND LAUNCH

SALES
PR AND MARKETING
TRAINING AND REPORTING

SALES

We need sales teams to grow revenue, which in turn keeps the customer happy. However, let’s give them more credit. They’re also brand builders and the face of the brand to many customers. They listen to their customers and keep their finger on the pulse of the market. Our sales team are endlessly enthusiastic about maintaining strong relations with buyers, encouraging the brand team around them to keep up with retailer demands. We like to send our team out with the strongest brand package we can provide them with, which at the end of the day, is what every buyer out there (big and small) wants and needs from a potential brand. You can rely on us to open up introductions and put your brand in front of the right people.

PR AND MARKETING

This is where we really get under the skin of the customer. Great comms and social engagement is all about telling the story of the brand, building its reputation. It shapes opinions and influences behaviour, the essential ingredient for impressive brand sales. At this stage, we can shape and deliver press communication, plan and manage social media engagement, project manage trade exhibitions, create and deliver advertising campaigns, and more. All to keep exposure up and your brand at the forefront of the consumer mind.

TRAINING AND REPORTING

You need those that are selling your product to really know about it, which is why we will provide in-depth product training, complete with reference manuals. We will keep you up-to-date with your marketing activity by providing a monthly report. This data will emphasise where your marketing is working most effectively.

GET
IN TOUCH

Whatever stage your business is at, get in touch with us today to discuss how we can help you.